Inbound & Digital Marketing for Toronto & GTA realtors
If you are a realtor, own a real estate website in Canada or are simply in the industry, there is one undeniable fact that you know all too well: the market is crowded and getting more competitive every day!
Firmly established real estate companies and personalities dominate the real estate market in Toronto and the GTA. While there is no denying that you are in a very competitive market, there is a lot of money waiting to be made! The difference between the uber-successful and the 'broke' realtor is more and more based on their understanding and effective use of digital and inbound marketing. If you are a realtor and you don't know how to market in the information age, your chances of success are slim. That's a hard pill to swallow, but it is certainly true.
Here's a secret: most real estate companies in Toronto (and Canada as a whole) do NOT understand how to use tools like Social Media, Pay Per Click advertising and Search Engine Marketing. Nor do they understand the incredible benefits of effective inbound marketing. This means there are lots of opportunities for those who are paying attention!
Consider your online presence, If one or more of the following 10 points describes your website, experience with social media or your digital marketing efforts, you are certainly losing sales and clients:
1. Google Searches - Your website doesn't show up in Google searches or shows up on page 2 or greater
2. Visitors - You get very few visitors to your website (do you know how to check this?)
3. No Sales! - Your website or Social Media efforts do not drive sales and thus you don't pay a lot of attention to it
4. Stale Content! - You don't update the content of your website because there doesn't seem to be any reason to invest the time
5. You've Moved On! - Due to the lack of sales generated by your website or other digital marketing efforts, you have adopted the misbelief and oft-quoted mantra, "Real estate is all word of mouth"
6. Advertising - You have no Google AdWords campaign or the campaign that you do have is very expensive and is not being actively managed
7. Social Media - You have a social media presence because it seemed like the right thing to do but you are not sure that it is helping (read this article on why Social Media Marketing doesn't work...)
8. Keywords - You don't know what keywords are important for your business and are not sure how to use them on your website
9. Web Designer - You have trusted that your web designer understands search engine optimization (SEO) concepts and PPC advertising and thus are certain that your site is living up to its potential (BIG mistake!)
10. Templates or Lead Sourcing - You are using some sort of lead-sourcing service or real estate website template
(with no organized attempt made to differentiate or optimize it)
You can do much better!
How? You need help understanding the concepts of inbound and digital marketing. Things have changed out there - here is your chance to get ahead of the pack because the early birds will definitely get the worm (yes, its still early!)
If you are in the greater Toronto area contact us today for a free consultation. If we can't help, we won't take you on as a client - that's a promise and a guarantee! What are you waiting for? Look! There goes another lost sale!
My guaranteed solution: Personalized Inbound Marketing Coaching
What will you and your team learn? That's easy. You WILL learn tested and proven techniques that WILL help you to sell more real estate. Had your fill of "How To" speeches and courses that promise more than they deliver? I know how you feel. Have no fear, I don't teach theories, I provide solutions and strategies that work. I am candid, informal and love what I do (If I weren't great at this, I'd do something else with my life).
I typically offer on site coaching to realtors in the Greater Toronto area but I may also travel to other parts of Canada if requested.
I 100% guarantee that if you follow my suggestions and training that you will be fully pleased with the results! Period. Contact me today to learn more about personalized 1-3 day mini seminars or a 4-6 week immersive program.
In addition to personalized coaching, I provide a la carte services to help with:
- Marketing audits to show you where you can improve what your doing or save money on your efforts
- Digital marketing strategies - unless you are in a cave somewhere, you have a digital presence! The goal is to make it work for you and to differentiate your company or brand by what you do in the digital space and then leverage it to bring leads into your sales funnel
- SEO (search engine optimization) to make sure your site ranks as highly as possible for the most lucrative keywords
- Google AdWords campaign setup, audits, strategies and ongoing 'active' management to maximize your PPC advertising spend
- Website audits because most Canadian real estate websites are an eyesore and produce so little business and leads that they are barely worth the time and money needed to maintain them
- Competitive analysis on your competitors to see what they are doing better than you are and how you can use this information to leap frog over them!
Learn Inbound Marketing!
If you are a Canadian Realtor that wants to be a better marketer (and of course sell more homes!) you need to understand modern, inbound marketing and how to use it. Visit ForCanadianRealtors.ca to improve your marketing and find vendors and service providers that will help you to become the Realtor that you always wanted to be. You didn't become a Realtor to intentionally be lost in the crowd - right? Do something about it!
Articles and Advice...
8 Things that Canadian Real Estate Websites Get WRONG!
Why Social Media Marketing Doesn't work for Canadian Real Estate Companies
3 Top Excuses for Under Performing Real Estate Websites
Psst... get marketing advice in REM!
Keep an eye out for Chad's articles in Canada's top Real Estate publication, REM (Real Estate Magazine)